Every website needs images and photographs; that’s pretty standard in the majority of cases.
Audiences need images and photographs to accompany text to keep their attention and make viewing websites a more engaging and enjoyable experience. Photographs on a website can help visitors gain a feel for a company, and what their ethos and attitude is like.
Photographs are especially important when the face of the company is you! People buy from people, so getting across your personality to potential customers can be very valuable in them trusting and liking your company.
That said, any photographs on your website should be of a certain quality. I’m not a fan of selfies on websites (save that for social media) and lighting and composition should be well considered. If someone is going to buy your product and service, then you’ll need to demonstrate to them that you are invested in your business and don’t do things “on the cheap”. (Also a good reason to hire a professional website designer!)
Hence, this is why all the photographs of me on my website are taken by a professional. They obviously show that I am a dog lover, and I’m hoping that they portray me as a down to earth and approachable person….who isn’t going to bamboozle you with technical jargon!
So, what are the photographs on your website like? Do they give the correct impression to potential customers?
If you think your photographs could do with a professional touch, then I can recommend the following two Horsforth-based photographers:
www.stephwhite.co.uk (who took the photographs of me and Beau on my website)
www.rjhealdphotography.co.uk (who I have also commissioned to take some gorgeous photos of Beau on her own)
Spending a bit of money on a bank of photographs for your business is a great investment that you can use for many years and across different platforms – website, leaflets, social media etc.
So this is your prompt to give the photos on your website a review, and if they’re not saying what you want them to say, take action.