If you’re wanting your business to become a well-recognised brand and for people to know straight away it’s you when they see any adverts online, in the flesh or on social media, then you need to be consistent with your branding.
From logo, to colours, to typography, once you’ve finalised your brand style, stick with it.
You should have your logo on everything from your leaflets, website, email signature, business cards, social media posts and it should be consistent throughout.
Whenever I create a piece of marketing for my business, I use the same colours, fonts and background images for everything so that my customers can tell straight away that it’s me.
Take a bit of time to review all aspects of your business presence, be that in the flesh or online, and make sure that everything is ties in with each other and that each item is recognisably you!
If you’ like some help with re-designing any of your marketing materials, get in touch.